Category Sales Manager - Optical Responsibilities

• Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for the upcoming prescription & health products
  
  
  


• Create go-to-channel (GTC) strategy to drive product sales: via conducting path to purchase analysis by understanding customer behavior, identifying key touchpoints, and optimizing the customer journey for prescription & health products
  
  
  


• Ensure launch moment readiness by preparing sales teams, developing and executing launch plans, and ensuring all necessary resources & capabilities are in place.
  
  
  


• Align and define Lifetime Goals specifically for the health & prescription related product and its supporting budget to drive towards its goals
  
  
  


• Establish and Manage long lead partner sell-in for the Optical & Health channels (example Optical retailers , Wholesale Channel with Optical & Hearing departments etc.) by building relationships, creating joint business plans, and ensuring effective communication and collaboration.
  
  
  


• Develop and execute customer feedback management and prioritization strategies to ensure customer needs are met and feedback is incorporated into product development.
  
  
  


• Partner with the In Market Wearable sales category manager to align on goals to the sales annual plan by working closely with cross-functional teams, developing and executing go-to-channel strategies, and ensuring effective communication and collaboration.
  
  
  


• Partner with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
  
  
  


• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
  
  
  


• Serve as the subject matter expert on prescription wearer and channel needs and mindsets
  
  
  

Minimum Qualifications

• Bachelor's degree in Business, Marketing, or related field.
  
  
  


• 8+ years of experience in category performance management in the prescription optical industry.
  
  
  


• Experience managing launch moments with strong analytical background for Prescription - Optical products.
  
  
  


• Experience with consumer research and proficiently using data and insights to inform product, Go To Market and Go to Channel strategy.
  
  
  


• Experience working with internal and external partners.
  
  
  


• Experience in conducting path to purchase, sales competitive analysis and identifying opportunities for differentiation.
  
  
  


• Experience developing sales strategies and evaluate sales opportunities that help develop and grow the category.
  
  
  


• Experience presenting, influencing and persuading stakeholders.
  
  
  

Preferred Qualifications

• Masters Degree in Business, Marketing or related field
  
  
  


• Experience working independently and adapting in a fast-paced, entrepreneurial, ambiguous and fluid environment, identifying and escalating issues early and often.
  
  
  


• 10+ years of professional experience
  
  
  


• Experience in consumer electronics with interest in new and emerging tech
  
  
  
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