How you’ll succeed

• Media Planning & Strategy: Demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns.
• Channel Expertise: Deep understanding of all facets of offline and online media & ability to provide internal media guidance & POVs to marketing communication peers.  Keen interest in media trends, consumer media consumption, emerging digital trends & competitive financial services activity.
• Relationship Building: Primary contact in the day to day management & development of all media plans.  Demonstrated experience working collaboratively and forging strong working relationships with multiple stakeholders, including external agency & platform partners. 
• Data Analysis & Measurement: Manage the interpretation of analytics, dashboards and KPIs to inform and optimize media campaigns.  Maintain up-to-date knowledge on media measurement tools, competitive reporting, emerging digital technologies & media analytics and modeling.

Who you are

• Experienced in Media. Strong offline & online experience in developing media strategies & tactical plans to deliver against business objectives within a client organization and/or an advertising agency.
• Strong understanding of digital & paid media technology and tools related to all media planning, execution & measurement.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
• Intermediate knowledge of Excel to assist in ease of reporting and data consolidation.
• Ability to compile data in a presentable manner to be relayed to key stakeholders via PowerPoint.
• You’re a certified Marketing or Advertising professional, including Digital Media.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

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