DATA MANAGEMENT:

• Ensure data integrity and hygiene within the CRM and marketing databases.
• Segment and target audiences for personalized marketing efforts.
• Track and report on key marketing metrics and KPIs.
• Build reporting dashboards and custom reports

PROCESS OPTIMIZATION:

• Identify and implement process improvements to streamline marketing operations.
• Develop and maintain documentation for marketing processes and procedures.
• Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.

CAMPAIGN MANAGEMENT

• Plan, implement, and manage multi-channel marketing campaigns (HubSpot, Pendo, etc,)
• Coordinate with creative and content teams to develop marketing materials.
• Manage campaign budgets and timelines.
• Building strategic campaigns (drip, email, etc.)
• Create emails, engagement studio drips, and dynamic content variables, including templates
• Stay abreast of and recommend email marketing standard methodologies with coding, design, and A/B testing of email campaigns

TECHNOLOGY INTEGRATION:

• Oversee the integration of marketing technologies with other business systems.
• Stay updated on the latest marketing technologies and standard processes.
• Evaluate and recommend new marketing tools and platforms.

WHO YOU ARE

• You have an ability to operate in chaos, manage and organize multiple data streams to make sense out of it.
• You have strong expertise in creating and managing email campaigns including template designs, calls-to-action, A/B tests and reporting
• You’re agile and have a data-driven approach to problem solving, and a commitment to driving product awareness and adoption
• You have excellent attention to detail and ability to self-manage through complexity

SKILLS

• Experience with CRM systems
• Knowledge of HTML/CSS for email template customization.
• Certification in marketing automation (preferably HubSpot).
• Expert in Excel & other BI tools such as Tableau, PowerBI.
• Excellent analytical, organizational & troubleshooting skills
• Excellent English (spoken and written) communication skills
• Solid understanding of performance marketing, conversion, and online customer acquisition

EXPERIENCE & EDUCATION:

• Minimum 3 years of experience in marketing operations, email marketing and reporting
• 1-2 years’ experience on HubSpot (HubSpot Certification preferred)
• Strong data management abilities
• Basic understanding of HTML - for emails, landing pages
• Any Bachelor's degree or equivalent experience.
• A background or degree or equivalent experience in business /data analytics is a plus

Does this sound like you? We’d love to hear from you!

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.