The Strategy, Digital and Innovation (SDI) team forges the strategic direction of Wells Fargo, it provides and manages our digital foundation and common capabilities and transforms our business models to meet evolving customer needs and grow the company. The investments we are making will help the company create innovative digital banking experiences and make it easier for customers to achieve their financial goals.

Experience Design At Wells Fargo

We are on a mission to build the best digital experience delivering customer joy in the financial space.

As part of the Experience design team at Wells Fargo, you will be fueled by exceptional thought leadership, subject matter experts and world class talent.

About This Role

As a Senior Content Designer, you are an excellent copywriter who is strong in content strategy and customer experience. You'll collaborate with visual design, product, and technical teams to deliver clear empathetic, engaging digital experiences that are customer-focused and align to strategic business objectives.

• 5+ years of experience as a content designer or similar role, with a strong portfolio showcasing successful digital projects.
• Exceptional creativity and a deep understanding of design principles, user experience, and storytelling.
• Proficiency in graphic design tools such as Figma or other relevant software.
• Excellent project management skills with the ability to handle multiple projects and meet tight deadlines.
• Strong analytical mindset, with experience in leveraging data to drive content decisions and improvements.
• Expertise in content design trends and customer experience.

• Deep experience writing across different digital platforms (desktop, mobile Web, and app)
• Experience writing for responsive experiences with a mobile-first cross platform mindset
• Diverse professional background and industry experience beyond Financial Services
• Exhibits positive energy and leadership, as well as a willingness to work outside of a typical content role to deliver holistic solutions to customer problems
• Ability to break down complex topics into concise customer-friendly content
• Meticulous attention to detail and great organizational skills
• Experience working cross-team and managing input from multiple stakeholders
• A motivated, self-starter who can juggle multiple projects at once
• Ability to consider (and help solve) user problems creatively and critically
• Understand how to prepare content for accessibility (ADA) and search engine optimization (SEO)
• Comfortable working with both remote and in person teammates and in an Agile environment
• A storyteller who draws users into our brand by weaving together a narrative that engages, and then re-engages, audiences along multiple touchpoints
• (Someone who possesses) a deep empathy to understand our audience(s), their needs and how to earn their attention and keep it
• A ruthless editor who's willing to cut anything that doesn't add value
• Experience using content strategy and information architecture methodologies to optimize content
• Bonus points for having created content for testing methodologies (user testing, A/B or multivariate)