Job Description
We are inviting applications for the role of Business Analyst – Social Media Research Responsibilities
- Client management and servicing. Understand client's ask and research Understand client requirements and their business objectives
- Collect and monitor data to fulfill the objectives, with the help of social media and digital media tools
- Manage data and time efficiently
- Analyze and interpret data the collected
- Develop PowerPoint reports that convert data into actionable insights for the clients
- Write findings, conclusions, and implications of the data
- Ensure accuracy and attention to detail in all phases of the research project
- Participate in team and client meetings (as needed)
- Work closely with other team members to ensure a high-quality output
- Drive and support Genpact's transformation towards more automation, and analytics
Qualifications we seek in you!
Minimum Qualifications
- Graduate degree (any), followed by MBA
- Excellent MS Office skills (Advanced Excel, PowerPoint, Word)
- Knowledge about market research methodologies and techniques
- Excellent business writing and communication skills
- Knowledge about social and digital media
- Strong analytical and critical thinking skills
- Ability to generate insights and inferences from facts/data
- Ability to analyze, organize and integrate large amounts of information into clear concise presentations
Preferred Qualifications
- Understanding of the pharmaceutical, CPG, and retail industry
- Experience working with popular social media monitoring tools or management tools
- Experience in other visualization tools such as Power BI
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.