ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Partner with merchandising team to understand and communicate via marketing our category strategies in DIY, Professional and Digital channels.
• Develop and propose fully integrated campaigns, lead executional excellence with cross functional teams and share performance scorecards on paid media efforts with vendor partners. This includes marketing presentations during joint business planning and top-to-top executive meetings.
• Collaborate with marketing program managers to create multichannel marketing strategies and activations including digital, print, radio & social strategies with final approvals from merchant and vendor. This may include allocation of funding or insight management of vendor funding.
• Optimize the customer experience in all of our sales channels via effective media, signage, communications and digital methods.
• Influencing digital, print, radio & social strategies between merchant and channel owner. This may include allocation of funding or insight management of vendor funding.
• Integrate competitive insights, customer analytics and other insights into category strategies.
• E-commerce marketing is required to market appropriately on advanceautoparts.com and professional online ordering channels.
• Working with field teams to provide accurate and useful marketing materials.
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven, successful track record in automotive product knowledge, merchandising, marketing and/or digital/web/online management.
• Demonstrated experience in establishing and maintaining effective customer (internal and external) and partner/vendor relationships.
• Creative problem solving and solution delivery skills.
• Demonstrated expertise using reporting systems.
• Strong excel skills with the ability to format and manipulate data.
• Strong ability with PowerPoint which allows a story to be told with persuasive written and verbal communication skills.
• Ability to work effectively and collaboratively to support the needs of a team.
• Ability to manage multiple projects, negotiate work flow, and handle tight deadlines.
• Ability to prioritize competing or conflicting agendas for maximum company benefit.