The Coca-Cola Company is transforming its approach and capabilities as it relates to Marketing data becoming more consumer centric - delivering data that will enable distinctive, competitively advantaged Marketing. Integrated data strategy, sourcing, management, and accessibility are at the heart of this transformation and TCCC is building dedicated global leadership and teams to ensure the provision of an end-to-end data platform across all markets.

The Consumer Marketing Data Senior Manager, as a part of the Global Platform Services Marketing Data team, will work closely with the INSWA OU to develop our next generation data strategy and lead our OU and agency partners towards it. A few core areas of focus include:

Unlocking new data sources for the future (across 0, 1st, 2nd and 3rd party data spectrum) for end-to-end voice of consumer truth Reimaged partnership models Refreshed consumer data diagnostics & protocols to monitor, benchmark and diagnose the health of our brands