When we started back in the 80s, getting insurance was a long, complicated business. You had to go through a broker and it was all a bit of a pain.

So, we decided it should be easier, by offering insurance over the phone. That's how we started the direct insurance revolution – and with strong values, distinctive brands and great people, we’re still leading the way today. Now, we're home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG