Farmers Fresh Zone is an online 'fresh store' consolidated around the major cities in Kerala which caters to the Direct-to-Customer (D2C) sector. We deliver fresh Fruits & Vegetables (F&V) from the farm gate directly to customers’ homes in less than 15 hours from harvest. Our customer base is largely composed of urban consumers wanting to get their hands on our fresh, safe and leafy greens. This is achieved by connecting rural farmers with urban customers by integrating the market ecosystem with modern technology. The main aim is to revolutionize the way we shop for our daily essentials & provide the customers with the best product with doorstep delivery.