Job Overview

Location
jakarta, Indonesia
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
11840
Job Views
390

Job Description

  • Grow GoPay penetration through: (1) liquidity efforts, helping users to have easy access to sources of fund for payment transactions, (2) money transfer efforts, helping to make money movement easier for users
  • Grow penetration of our new strategic partnership through end to end marketing efforts across platforms
  • Manage end to end user facing campaign development from user profile and insights understanding, product magic understanding, GTM plan & strategy, creative development, media strategy, social media strategy and impact analysis for users money management needs (i.e. top up, send money, manage spending).
  • Evaluate, track, improve and optimize adoption rate throughout the user funnel from awareness to conversion.
  • Responsible for managing overall project marketing budget & spend
  • Work with the research team in designing, gathering, & synthesizing user insights towards feature/product/brand.
  • Optimize feature adoption & retention by improving user experience together with Product Manager, UX team, Growth Lead, BI, Consumer Risk, & Research.
  • Actively collaborate across function & streams (Business Intelligence, CRM, Performance Marketing, Social Media, Brand, Creative & Content, Growth, Risk, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, briefing, execution, campaign monitoring, analysis, and reporting.
  • Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
  • Work closely with the Growth Lead on building & executing experiment plans on adoption/retention initiatives, & scale up if successful.

What You Will Need

  • 8-12 years experience in marketing strategy or related field, preferably from fintech background
  • BA/MS in Management, Communication, preferably with Marketing concentration or related major
  • Strong analytical skill, comfortable with data processing
  • Strong in marketing or campaign execution
  • Strong in media channel & communication strategy
  • Have experience on go-to market strategy creation and implementation and/ or branding campaign,
  • Have experience in marketing program focus in acquisition
  • Have experience managing marketing budget
  • Strong cross-functional team communication & coordination
  • Ability to write, read and speak fluent English

Location

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